Active Customers are defined by the source as the number of customers placing at least one order in last twelve months in the measurement period irrespective of cancellations or returns.
Figures for quarters prior to Q4/2025 are taken from the previous reports also published by Zalando.
Zalando’s active customer count has never been higher than it was in the fourth quarter of 2025. That quarter, the Berlin-based online fashion retailer had ** million customers who placed an order through Zalando’s website. The German online marketplace had **** million active buyers in the last quarter of 2024.
Heavy online traffic
Similarly, average visits to Zalando’s website have shown a dramatic rise since the last quarter of 2018. While in the first half of 2018 Zalando’s website visitor numbers fared around *** million, by the end of the first quarter of 2025 Zalando’s online traffic neared ****billion online visits.
Incremental revenue growth
In the fashion segment, Zalando figures as the most popular online store among German consumers. In addition to the DACH region, Germany’s beloved e-retailer is also active in ** different European countries. From these operations, Zalando generated ever-growing annual revenue since its foundation in 2008.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how ÌÇÐÄÆƽâ°æ can support your business.
Zalando. (March 10, 2026). Number of active Zalando customers from 1st quarter 2014 to 4th quarter 2025 (in millions) [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 14, 2026, from /statistics/370657/zalando-active-buyers/
Zalando. "Number of active Zalando customers from 1st quarter 2014 to 4th quarter 2025 (in millions)." Chart. March 10, 2026. ÌÇÐÄÆƽâ°æ. Accessed July 14, 2026. /statistics/370657/zalando-active-buyers/
Zalando. (2026). Number of active Zalando customers from 1st quarter 2014 to 4th quarter 2025 (in millions). ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 14, 2026. /statistics/370657/zalando-active-buyers/
Zalando. "Number of Active Zalando Customers from 1st Quarter 2014 to 4th Quarter 2025 (in Millions)." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 10 Mar 2026, /statistics/370657/zalando-active-buyers/
Zalando, Number of active Zalando customers from 1st quarter 2014 to 4th quarter 2025 (in millions) ÌÇÐÄÆƽâ°æ, /statistics/370657/zalando-active-buyers/ (last visited July 14, 2026)
Number of active Zalando customers from 1st quarter 2014 to 4th quarter 2025 (in millions) [Graph], Zalando, March 10, 2026. [Online]. Available: /statistics/370657/zalando-active-buyers/
