19,293 consumers participated to the survey in the following countries: the U.S., UK, Australia, Germany, Austria, the Netherlands, Belgium, France, Sweden, Norway, and Finland.
The sample sizes are nationally representative, naturally including both Klarna users and non-Klarna users.
Date of release is date of access.
Citation formats
Product groups bought online and in physical stores in Germany 2023
In the third quarter of 2023, about ** percent of people in Germany bought clothes and shoes online, compared to ** percent of people who both these items in stores. Similarly, ** percent also preferred buying electronics online to in-store.
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Klarna. (December 6, 2023). Categories shopped online and in physical stores in Germany in 2023 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 27, 2026, from /statistics/1365702/products-bought-online-and-in-physical-stores-germany/
Klarna. "Categories shopped online and in physical stores in Germany in 2023." Chart. December 6, 2023. ÌÇÐÄÆƽâ°æ. Accessed July 27, 2026. /statistics/1365702/products-bought-online-and-in-physical-stores-germany/
Klarna. (2023). Categories shopped online and in physical stores in Germany in 2023. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 27, 2026. /statistics/1365702/products-bought-online-and-in-physical-stores-germany/
Klarna. "Categories Shopped Online and in Physical Stores in Germany in 2023." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 6 Dec 2023, /statistics/1365702/products-bought-online-and-in-physical-stores-germany/
Klarna, Categories shopped online and in physical stores in Germany in 2023 ÌÇÐÄÆƽâ°æ, /statistics/1365702/products-bought-online-and-in-physical-stores-germany/ (last visited July 27, 2026)
Categories shopped online and in physical stores in Germany in 2023 [Graph], Klarna, December 6, 2023. [Online]. Available: /statistics/1365702/products-bought-online-and-in-physical-stores-germany/
