In 2022, the most popular type of influencer content on social media in Germany was fashion, according to the followers. ** percent of respondents stated that they follow influencers who produce this type of content. Also popular with ** percent of respondents was content relating to home and design.
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Bitkom. (May 5, 2022). What type of influencer content do you follow on social media? [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 26, 2026, from /statistics/1366552/influencer-content-followed-social-media-germany/
Bitkom. "What type of influencer content do you follow on social media?." Chart. May 5, 2022. ÌÇÐÄÆƽâ°æ. Accessed July 26, 2026. /statistics/1366552/influencer-content-followed-social-media-germany/
Bitkom. (2022). What type of influencer content do you follow on social media?. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 26, 2026. /statistics/1366552/influencer-content-followed-social-media-germany/
Bitkom. "What Type of Influencer Content Do You Follow on Social Media?." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 5 May 2022, /statistics/1366552/influencer-content-followed-social-media-germany/
Bitkom, What type of influencer content do you follow on social media? ÌÇÐÄÆƽâ°æ, /statistics/1366552/influencer-content-followed-social-media-germany/ (last visited July 26, 2026)
What type of influencer content do you follow on social media? [Graph], Bitkom, May 5, 2022. [Online]. Available: /statistics/1366552/influencer-content-followed-social-media-germany/
