In 2021, the ** biggest German online shops generated over ** percent of the total e-commerce revenue in the country. This statistic originates from a study conducted in cooperation with the EHI Retail Institute for the 14th time. The study, E-Commerce Market in Germany in 2021, lists the 1,000 largest German online shops for consumer goods (with a focus on B2C), based on online revenues generated in 2021.
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EHI Retail Institute, & ÌÇÐÄÆƽâ°æ. (October 17, 2022). Revenue share of the leading 10 online shops in the total e-commerce revenue in Germany from 2008 to 2021 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 20, 2026, from /statistics/450367/leading-online-shops-e-commerce-revenue-share-germany/
EHI Retail Institute, und ÌÇÐÄÆƽâ°æ. "Revenue share of the leading 10 online shops in the total e-commerce revenue in Germany from 2008 to 2021." Chart. October 17, 2022. ÌÇÐÄÆƽâ°æ. Accessed July 20, 2026. /statistics/450367/leading-online-shops-e-commerce-revenue-share-germany/
EHI Retail Institute, ÌÇÐÄÆƽâ°æ. (2022). Revenue share of the leading 10 online shops in the total e-commerce revenue in Germany from 2008 to 2021. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 20, 2026. /statistics/450367/leading-online-shops-e-commerce-revenue-share-germany/
EHI Retail Institute, and ÌÇÐÄÆƽâ°æ. "Revenue Share of The Leading 10 Online Shops in The Total E-commerce Revenue in Germany from 2008 to 2021." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 17 Oct 2022, /statistics/450367/leading-online-shops-e-commerce-revenue-share-germany/
EHI Retail Institute & ÌÇÐÄÆƽâ°æ, Revenue share of the leading 10 online shops in the total e-commerce revenue in Germany from 2008 to 2021 ÌÇÐÄÆƽâ°æ, /statistics/450367/leading-online-shops-e-commerce-revenue-share-germany/ (last visited July 20, 2026)
Revenue share of the leading 10 online shops in the total e-commerce revenue in Germany from 2008 to 2021 [Graph], EHI Retail Institute, & ÌÇÐÄÆƽâ°æ, October 17, 2022. [Online]. Available: /statistics/450367/leading-online-shops-e-commerce-revenue-share-germany/
