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The revenue of the online fashion retail giant Zalando reached about 4.07 billion euros in the last quarter of 2025. In 2025, Zalando generated around 12.35 billion euros in Europe.

Zalando customer base

Since its launch in 2014, Zalando consistently grew its customer base, going from 13.5 million active customers to 62 million as of 2025. The company defines active customers as those who placed at least one order in the last twelve months in the measurement period. Over the years, Zalando became a mobile-first platform, with the majority of visits taking place via mobile, i.e. tablets, apps, or the mobile app.

Online fashion shopping and Zalando

While consumers are warming up to the idea of shopping for clothing and fashion items online, Zalando still has a long way to acquaint itself with shoppers outside of continental Europe. Zalando is not among the leading apparel platforms in the United Kingdom or the United States. However, it gained relevance in several European countries, from Spain to the Netherlands.