Percentage points missing/exceeding 100 percent are probably due to rounding. The source does not provide information about the survey date. The date provided is the publication date.
Citation formats
Main campaign success metrics for TikTok marketing worldwide 2025
During a global 2025 survey among marketers, nearly ** percent of respondents said they allocated more than ** percent of their marketing budget to TikTok. Nearly ** percent of respondents earmarked between ** and ** percent to TikTok, whereas ** percent did not designate a budget for the social media platform.
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Influencer Marketing Hub. (February 5, 2025). Leading campaign success metrics on TikTok according to marketers worldwide as of February 2025 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 01, 2026, from /statistics/1608767/campaign-success-metrics-tiktok-marketing-worldwide/
Influencer Marketing Hub. "Leading campaign success metrics on TikTok according to marketers worldwide as of February 2025 ." Chart. February 5, 2025. ÌÇÐÄÆƽâ°æ. Accessed August 01, 2026. /statistics/1608767/campaign-success-metrics-tiktok-marketing-worldwide/
Influencer Marketing Hub. (2025). Leading campaign success metrics on TikTok according to marketers worldwide as of February 2025 . ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 01, 2026. /statistics/1608767/campaign-success-metrics-tiktok-marketing-worldwide/
Influencer Marketing Hub. "Leading Campaign Success Metrics on Tiktok According to Marketers Worldwide as of February 2025 ." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 5 Feb 2025, /statistics/1608767/campaign-success-metrics-tiktok-marketing-worldwide/
Influencer Marketing Hub, Leading campaign success metrics on TikTok according to marketers worldwide as of February 2025 ÌÇÐÄÆƽâ°æ, /statistics/1608767/campaign-success-metrics-tiktok-marketing-worldwide/ (last visited August 01, 2026)
Leading campaign success metrics on TikTok according to marketers worldwide as of February 2025 [Graph], Influencer Marketing Hub, February 5, 2025. [Online]. Available: /statistics/1608767/campaign-success-metrics-tiktok-marketing-worldwide/
