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Share of global marketers who believe they are able to measure their social media marketing ROI as of January 2020

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Source

Release date

May 2020

Region

Worldwide

Survey time period

January 2020

Number of respondents

5,243 respondents

Special properties

marketers

Method of interview

Email survey

Supplementary notes

Question: Do you agree with the statement: "I am able to measure the return on investment for my social media activities"?

Citation formats

Ability to measure social media marketing ROI worldwide 2020

Published by ÌÇÐÄÆƽâ°æ Research Department, May 11, 2020
In early 2020 a study was conducted among global marketers to gauge their use of social media marketing. During the survey, ** percent of respondents said they were uncertain about their ability to measure the return on investment (ROI) of their social media marketing efforts. However, ** percent believed they were able to measure social media ROI.
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Topics

Social media advertising and marketing worldwideSocial mediaBrands on social mediaFacebook advertising and marketingX (formerly Twitter) advertising and marketing
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