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Main reasons for canceling ad-supported TV and video services in the past 6 months in the United States as of November 2022

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Source

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Release date

December 2022

Region

United States

Survey time period

November 2022

Number of respondents

3,001 respondents

Age group

14-74 years

Special properties

respondents watching at least one hour of TV per week and cancelled an ad-supported TV service in past 6 months

Supplementary notes

Original question: "What were the main reasons you cancelled ad-supported TV services in the past 6 months?"

Citation formats

Reasons for canceling ad-supported video services in the U.S. 2022

Published by ÌÇÐÄÆƽâ°æ Research Department, Jan 10, 2023
According to a survey from November 2022, financial issues drove U.S. viewers the most to cancel an ad-supported video subscription, with ** percent of respondents stating this as their main reason. Further ** percent said that they have not used the platform enough. Interestingly, ad avoidance was one of the least popular reasons for canceling an ad-supported TV and video service.
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Topics

Ad-supported video-on-demand in the United StatesSubscription video-on-demand in the United StatesPremium video-on-demand in the United StatesTransactional video-on-demand in the United StatesAd-supported video-on-demand market in Europe
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