respondents watching at least one hour of TV per week and cancelled an ad-supported TV service in past 6 months; respondents stating they can't tolerate ads
Supplementary notes
* ÌÇÐÄÆƽâ°æ calculated the number of respondents based on the source's data.
The source does not specify the type of the survey.
Citation formats
Anti-ad viewers preferring to watch ads than pay for ad-free services U.S. 2022
According to a survey conducted among TV viewers in the United States in November 2022, ** percent of respondents who stated they could not tolerate ads said they would rather watch ads if it meant they would save **** or **** U.S. dollars per month. Conversely, ** percent of respondents said they would rather avoid ads.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how ÌÇÐÄÆƽâ°æ can support your business.
Hub Entertainment Research. (December 19, 2022). Share of anti-ad viewers who would rather watch ads than pay more for ad-free video services in the United States as of November 2022 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 01, 2026, from /statistics/1359556/anti-ad-viewers-who-would-rather-watch-ads-than-pay-more-video-streaming-us/
Hub Entertainment Research. "Share of anti-ad viewers who would rather watch ads than pay more for ad-free video services in the United States as of November 2022." Chart. December 19, 2022. ÌÇÐÄÆƽâ°æ. Accessed August 01, 2026. /statistics/1359556/anti-ad-viewers-who-would-rather-watch-ads-than-pay-more-video-streaming-us/
Hub Entertainment Research. (2022). Share of anti-ad viewers who would rather watch ads than pay more for ad-free video services in the United States as of November 2022. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 01, 2026. /statistics/1359556/anti-ad-viewers-who-would-rather-watch-ads-than-pay-more-video-streaming-us/
Hub Entertainment Research. "Share of Anti-ad Viewers Who Would Rather Watch Ads than Pay More for Ad-free Video Services in The United States as of November 2022." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 19 Dec 2022, /statistics/1359556/anti-ad-viewers-who-would-rather-watch-ads-than-pay-more-video-streaming-us/
Hub Entertainment Research, Share of anti-ad viewers who would rather watch ads than pay more for ad-free video services in the United States as of November 2022 ÌÇÐÄÆƽâ°æ, /statistics/1359556/anti-ad-viewers-who-would-rather-watch-ads-than-pay-more-video-streaming-us/ (last visited August 01, 2026)
Share of anti-ad viewers who would rather watch ads than pay more for ad-free video services in the United States as of November 2022 [Graph], Hub Entertainment Research, December 19, 2022. [Online]. Available: /statistics/1359556/anti-ad-viewers-who-would-rather-watch-ads-than-pay-more-video-streaming-us/
