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Share of shoppers buying clothing and shoes mostly online in the United Kingdom (UK) in the 2nd quarter 2023, by generational cohorts

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Release date

July 2023

Region

United Kingdom

Survey time period

Q2 2023

Number of respondents

1,000*

Supplementary notes

19,293 total consumers participated in the survey in the following countries: the U.S., UK, Australia, Germany, Austria, the Netherlands, Belgium, France, Sweden, Norway, Finland, New Zealand, Italy, Poland, Portugal, Spain, Czechia, and Greece.

*A minimum of 1,000 respondents were surveyed in each country.

Citation formats

Share of shoppers buying apparel mostly online in the UK 2023, by generation

Published by
F. Watty,
Jul 1, 2023

In the United Kingdom (UK), millennial shoppers were the group purchasing clothing and shoes the most online. A total ** percent of millennials, aged 27 to 42, reported shopping mostly online for clothes and shoes in the 2nd quarter of 2023. Gen Z shoppers followed, with ** percent mostly shopping online for their apparel.

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Topics

Fashion e-commerce in the United KingdomE-commerce in the United Kingdom (UK)Fashion e-commerce in the United StatesFashion e-commerce in FranceFashion e-commerce worldwide
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