*19,293 consumers participated to the survey in the following countries: the U.S., UK, Ireland, Australia, Germany, Austria, the Netherlands, Belgium, France, Sweden, Norway, Finland, New Zealand, Italy, Poland, Portugal, Czechia, Greece, and Spain.
The sample sizes are nationally representative, naturally including both Klarna users and non-Klarna users.
Citation formats
Most wanted e-commerce innovations in France 2023, by generation
According to a survey carried out in France in 2023, the most wanted e-commerce innovation amongst consumers of each generational cohort was enhanced frictionless payment methods, an innovation which appealed to roughly ** percent of Gen Z shoppers. Of the four generational cohorts surveyed, Gen Z and Millennials were the biggest fans of virtual and augmented reality, a technological innovation that ** and ** percent of the respondents in respectively each generations would like to try out.
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Klarna. (October 25, 2023). Share of shoppers wishing for selected e-commerce innovations in France in 2nd quarter 2023, by generation [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 26, 2026, from /statistics/1383633/most-wanted-e-commerce-innovations-by-generation-france/
Klarna. "Share of shoppers wishing for selected e-commerce innovations in France in 2nd quarter 2023, by generation." Chart. October 25, 2023. ÌÇÐÄÆƽâ°æ. Accessed July 26, 2026. /statistics/1383633/most-wanted-e-commerce-innovations-by-generation-france/
Klarna. (2023). Share of shoppers wishing for selected e-commerce innovations in France in 2nd quarter 2023, by generation. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 26, 2026. /statistics/1383633/most-wanted-e-commerce-innovations-by-generation-france/
Klarna. "Share of Shoppers Wishing for Selected E-commerce Innovations in France in 2nd Quarter 2023, by Generation." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 25 Oct 2023, /statistics/1383633/most-wanted-e-commerce-innovations-by-generation-france/
Klarna, Share of shoppers wishing for selected e-commerce innovations in France in 2nd quarter 2023, by generation ÌÇÐÄÆƽâ°æ, /statistics/1383633/most-wanted-e-commerce-innovations-by-generation-france/ (last visited July 26, 2026)
Share of shoppers wishing for selected e-commerce innovations in France in 2nd quarter 2023, by generation [Graph], Klarna, October 25, 2023. [Online]. Available: /statistics/1383633/most-wanted-e-commerce-innovations-by-generation-france/
