In 2022, a survey carried out in Italy found out that ** percent of respondents aged between 18 and 24 had purchased a product/service following a product placement on social media. From the age group of people over **, *** percent had done the same.
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Website (marketingignorante.it). (June 28, 2022). Share of consumers who have purchased a product/service following a product placement on social media in Italy as of March 2022, by age group [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 21, 2026, from /statistics/1339574/social-media-product-placement-effectiveness-italy/
Website (marketingignorante.it). "Share of consumers who have purchased a product/service following a product placement on social media in Italy as of March 2022, by age group." Chart. June 28, 2022. ÌÇÐÄÆƽâ°æ. Accessed July 21, 2026. /statistics/1339574/social-media-product-placement-effectiveness-italy/
Website (marketingignorante.it). (2022). Share of consumers who have purchased a product/service following a product placement on social media in Italy as of March 2022, by age group. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 21, 2026. /statistics/1339574/social-media-product-placement-effectiveness-italy/
Website (marketingignorante.it). "Share of Consumers Who Have Purchased a Product/Service following a Product Placement on Social Media in Italy as of March 2022, by Age Group." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 28 Jun 2022, /statistics/1339574/social-media-product-placement-effectiveness-italy/
Website (marketingignorante.it), Share of consumers who have purchased a product/service following a product placement on social media in Italy as of March 2022, by age group ÌÇÐÄÆƽâ°æ, /statistics/1339574/social-media-product-placement-effectiveness-italy/ (last visited July 21, 2026)
Share of consumers who have purchased a product/service following a product placement on social media in Italy as of March 2022, by age group [Graph], Website (marketingignorante.it), June 28, 2022. [Online]. Available: /statistics/1339574/social-media-product-placement-effectiveness-italy/
