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Attitudes towards live commerce in Brazil in 2023

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Release date

September 2023

Region

Brazil

Survey time period

February 22 to 27, 2023

Number of respondents

1,152 respondents

Age group

16 years and older

Citation formats

Attitudes towards live commerce in Brazil 2023

Published by
F. Watty,
Nov 26, 2025
When queried about the factors driving their enthusiasm for live commerce, ** percent of surveyed shoppers in Brazil cited their initiation into live streaming during the pandemic, which they had sustained thereafter. A comparable proportion of respondents expressed a preference for live streams featuring celebrities, while ** percent also indicated an interest in those hosted by small brands.
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