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Advertising costs of Dollar General in the United States from 2020 to 2025 (in million U.S. dollars)

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Source

Release date

March 2026

Region

North America, United States

Survey time period

2020 to 2025

Supplementary notes

Fiscal year 2024 ended January 31, 2025. 
Figures have been rounded.

Citation formats

Dollar General ad spend 2020-2025

Published by ÌÇÐÄÆƽâ°æ Research Department, Jul 14, 2026

In 2025, Dollar General invested million U.S. dollars in advertising activities. A year earlier, the ad costs stood at million dollars. Dollar General is a chain of discount variety stores that operates in the United States.

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Topics

Dollar stores in the U.S.Retail market worldwidePrivate label market in the U.S.U.S. generations: grocery shopping behaviorRetail market in the U.S.
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