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Growth of private label and branded CPG categories in the United States in 2018

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Sources

Release date

December 2019

Region

United States

Survey time period

2018

Supplementary notes

Includes supermarkets, drugstores, mass market retailers, military commissaries, and select club and dollar chains.

Citation formats

Private label vs branded CPG growth in the United States in 2018

Published by
F. Watty,
May 6, 2020
The general merchandise category saw the largest growth in private label sales in the United States in 2018. In comparison, branded general merchandise goods experienced a *** percent decline in sales over the same period.
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