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Leading reasons why consumers made a switch to store brand consumer goods in the United States in 2023

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Source

In cooperation with
Release date

April 2023

Region

United States

Survey time period

2023

Number of respondents

899 respondents

Age group

18 years and older

Supplementary notes

The source does not specify the date of the survey.

This question was phrased by the source as follows: "Why did you switch to buying any store brand consumer goods?"

Citation formats

Why consumers switched to store branded goods in the U.S. 2023

Published by
F. Watty,
Aug 24, 2023
In 2023, approximately ** of surveyed consumers in the United States said they made the switch to store brand consumer goods, because they prefer to buy the lowest priced item. Just under ** percent of shoppers said they had switched to a store branded item for availability reasons.
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