U.S.: consumer private label purchase intentions| ��ƽ��

Consumers who purchased* or are open to purchasing private label items in the United States as of January 2022, by product category

Characteristic	Purchased*	Open to purchasing
Pantry items (pasta, canned goods, snacks, etc.)	67.4%	12.5%
Personal care (soap, shampoo, body cream, etc.)	54.2%	22.4%
Apparel (jeans, T-shirts, underwear, socks, etc.)	54.1%	24.9%
Household cleaning supplies	53.6%	24.7%
Over-the-counter medicine	51.8%	18.5%
Meat and poultry	43.2%	17.4%
Footwear (slippers, boots, running shoes, etc.)	34.3%	31.1%
Beauty products (makeup, face cream, fragrances, etc.)	33.4%	23.3%
Pet food and supplies	31%	15.2%
Electronics and accessories (TV, batteries, ear pods, etc.)	23.9%	31.7%
Accessories (handbags, backpacks, belts, wallets, etc.)	23.2%	35.3%
Home furnishings (bath towels, decorative pillows, duvets, etc.)	23.1%	45.7%

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Release date

March 2022

More information

Region

United States

Survey time period

January 3 to 11, 2022

Number of respondents

1,043 respondents

Age group

18 years and older

Method of interview

Online survey

Supplementary notes

*Purchased in the past 6 months

Citation formats

When asked what categories of private label products U.S. consumers had purchased in the past six months as of January 2022, about 67 percent said pantry items. For the same product category, 12.5 percent of respondents were planning to purchase a private label item of that type in the future. Home furnishings, however, was the product category in which consumers had the highest intention to purchase private label items, according to 45.7 percent of respondents.