In the United States, in the 52 weeks ending December 29, 2024, food and beverage private label dollar share was highest among Generation Z and boomers, at 20.2 percent. In contrast, 19.8 percent of Generation X shopped private label.
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Circana. (April 6, 2025). Dollar share of food and beverage private label in the United States in 2024, by generation [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 21, 2026, from /statistics/1249570/us-private-label-dollar-share-by-generation/
Circana. "Dollar share of food and beverage private label in the United States in 2024, by generation." Chart. April 6, 2025. ÌÇÐÄÆƽâ°æ. Accessed July 21, 2026. /statistics/1249570/us-private-label-dollar-share-by-generation/
Circana. (2025). Dollar share of food and beverage private label in the United States in 2024, by generation. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 21, 2026. /statistics/1249570/us-private-label-dollar-share-by-generation/
Circana. "Dollar Share of Food and Beverage Private Label in The United States in 2024, by Generation." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 6 Apr 2025, /statistics/1249570/us-private-label-dollar-share-by-generation/
Circana, Dollar share of food and beverage private label in the United States in 2024, by generation ÌÇÐÄÆƽâ°æ, /statistics/1249570/us-private-label-dollar-share-by-generation/ (last visited July 21, 2026)
Dollar share of food and beverage private label in the United States in 2024, by generation [Graph], Circana, April 6, 2025. [Online]. Available: /statistics/1249570/us-private-label-dollar-share-by-generation/
