When U.S. Gen Z shoppers were asked to identify key qualities that closely or precisely described store brands in 2023, ** percent of respondents mentioned affordability, ** percent mentioned value, and ** percent mentioned reliability.
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PLMA. (November 6, 2023). Key qualities that very much or precisely describe store brands according to Gen Z in the United States in 2023 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 23, 2026, from /statistics/1461253/us-gen-z-private-label-key-qualities/
PLMA. "Key qualities that very much or precisely describe store brands according to Gen Z in the United States in 2023." Chart. November 6, 2023. ÌÇÐÄÆƽâ°æ. Accessed July 23, 2026. /statistics/1461253/us-gen-z-private-label-key-qualities/
PLMA. (2023). Key qualities that very much or precisely describe store brands according to Gen Z in the United States in 2023. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 23, 2026. /statistics/1461253/us-gen-z-private-label-key-qualities/
PLMA. "Key Qualities That Very Much or Precisely Describe Store Brands According to Gen Z in The United States in 2023." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 6 Nov 2023, /statistics/1461253/us-gen-z-private-label-key-qualities/
PLMA, Key qualities that very much or precisely describe store brands according to Gen Z in the United States in 2023 ÌÇÐÄÆƽâ°æ, /statistics/1461253/us-gen-z-private-label-key-qualities/ (last visited July 23, 2026)
Key qualities that very much or precisely describe store brands according to Gen Z in the United States in 2023 [Graph], PLMA, November 6, 2023. [Online]. Available: /statistics/1461253/us-gen-z-private-label-key-qualities/
