According to a survey among generation Z consumers in 2021, ** percent of the respondents in Indonesia were always looking for the next cool thing. In comparison, ** percent of the Gen Z respondents in Japan stated they were always looking for the next cool thing in 2021.
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Campaign Asia. (August 12, 2022). Share of generation Z that are always looking for the next cool thing in the Asia-Pacific region in 2021, by country or territory [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 01, 2026, from /statistics/1326336/apac-share-of-gen-z-always-looking-for-the-next-cool-thing-by-country/
Campaign Asia. "Share of generation Z that are always looking for the next cool thing in the Asia-Pacific region in 2021, by country or territory." Chart. August 12, 2022. ÌÇÐÄÆƽâ°æ. Accessed August 01, 2026. /statistics/1326336/apac-share-of-gen-z-always-looking-for-the-next-cool-thing-by-country/
Campaign Asia. (2022). Share of generation Z that are always looking for the next cool thing in the Asia-Pacific region in 2021, by country or territory. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 01, 2026. /statistics/1326336/apac-share-of-gen-z-always-looking-for-the-next-cool-thing-by-country/
Campaign Asia. "Share of Generation Z That Are Always Looking for The next Cool Thing in The Asia-pacific Region in 2021, by Country or Territory." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 12 Aug 2022, /statistics/1326336/apac-share-of-gen-z-always-looking-for-the-next-cool-thing-by-country/
Campaign Asia, Share of generation Z that are always looking for the next cool thing in the Asia-Pacific region in 2021, by country or territory ÌÇÐÄÆƽâ°æ, /statistics/1326336/apac-share-of-gen-z-always-looking-for-the-next-cool-thing-by-country/ (last visited August 01, 2026)
Share of generation Z that are always looking for the next cool thing in the Asia-Pacific region in 2021, by country or territory [Graph], Campaign Asia, August 12, 2022. [Online]. Available: /statistics/1326336/apac-share-of-gen-z-always-looking-for-the-next-cool-thing-by-country/
