Information on population: Base: German-speaking population aged 14 years and older in private households in the main place of residence in the Federal Republic of Germany
Information on total sample: 2025: 23,075 respondents, representing 71 million people.
Information on target group LOHAS – lifestyle of health and sustainability: 2025: 3,028 respondents, representing 9.33 million people. * LOHAS includes a group of people who make their consumer and life decisions based on health and sustainability. More detailed information on defining this target group is available , on page 17.
Information on methodology available .
Citation formats
Shopping behavior of people following LOHAS Germany 2025
In 2025, around ** percent of LOHAS (lifestyle of health and sustainability) followers in Germany were prepared to pay more for good quality products, compared to around ** percent of the general population. The survey was conducted in Germany in 2025 among respondents aged 14 years and older. The Allensbach Market and Advertising Media Analysis (Allensbacher Markt- und Werbeträgeranalyse or AWA in German) determines attitudes, consumer habits and media usage of the population in Germany on a broad statistical basis.
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IfD Allensbach. (June 18, 2025). Shopping behavior of people following LOHAS (lifestyle of health and sustainability) in Germany in 2025 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 19, 2026, from /statistics/1263359/lohas-shopping-behavior-germany/
IfD Allensbach. "Shopping behavior of people following LOHAS (lifestyle of health and sustainability) in Germany in 2025." Chart. June 18, 2025. ÌÇÐÄÆƽâ°æ. Accessed July 19, 2026. /statistics/1263359/lohas-shopping-behavior-germany/
IfD Allensbach. (2025). Shopping behavior of people following LOHAS (lifestyle of health and sustainability) in Germany in 2025. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 19, 2026. /statistics/1263359/lohas-shopping-behavior-germany/
IfD Allensbach. "Shopping Behavior of People following Lohas (Lifestyle of Health and Sustainability) in Germany in 2025." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 18 Jun 2025, /statistics/1263359/lohas-shopping-behavior-germany/
IfD Allensbach, Shopping behavior of people following LOHAS (lifestyle of health and sustainability) in Germany in 2025 ÌÇÐÄÆƽâ°æ, /statistics/1263359/lohas-shopping-behavior-germany/ (last visited July 19, 2026)
Shopping behavior of people following LOHAS (lifestyle of health and sustainability) in Germany in 2025 [Graph], IfD Allensbach, June 18, 2025. [Online]. Available: /statistics/1263359/lohas-shopping-behavior-germany/
