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How often Gen Z consumers treat themselves in the U.S. in 2025

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Sources

Release date

July 2025

Region

United States

Survey time period

April 4 to 25, 2025

Number of respondents

915 respondents

Age group

18-28 years

Special properties

The survey was conducted both in English and Spanish

Citation formats

Frequency of Gen Z self-indulgence in the U.S. 2025

Published by ÌÇÐÄÆƽâ°æ Research Department, Nov 12, 2025

When surveyed in the United States in April 2025, over **** of Gen Z consumers stated that they buy themselves a treat at least once a week. Of this share, ** percent said they do so daily or multiple times a week. 

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