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The various labels for the generations refer to the birth years of the respondents. Classification differs depending on the source, the most widely used are presented in the statistic.

Generation Z: people who were 15 to 28 years old at the time of the survey and born between 1996 and 2009.
Generation Y: people who were 29 to 43 years old at the time of the survey and born between 1981 and 1995. This generation is often referred to as Millennials.
Generation X: people who were 44 to 58 years old at the time of the survey and born between 1966 to 1980.

Baby boomers: people who were 59 to 68 years old at the time of the survey and born between 1956 to 1965.

As the Allensbacher Markt- und Werbeträgeranalyse (Allensbach market and advertising media analysis) includes data on the population aged 14 and older, the complete age span of Generation Z cannot be displayed.

Information on total sample:
2023: 23,524 respondents, representing to 70.08 million people

Information on target group "Generation Z (15 to 28 years)":
Representing 12.5 million people

Information on target group "Generation Y (29 to 43 years)":
Representing 15.76 million people

Information on the target group “Generation X (44 to 58 years)”:
Representing 16.42 million people

Information on the target group “Baby boomers (59 to 68 years)”: 
Representing 11.39 million people



Further information on methodology available .