Shopping behavior by generation Germany 2021| ��ƽ��

Share of respondents that agreed with the following statements about shopping, consumption and brands in Germany in 2021, by generation

Characteristic	Gen Z (14-25 years)	Gen Y (26-40 years)	Gen X (41-55 years)
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Source

Release date

November 2021

More information

Region

Germany

Survey time period

2021

Special properties

German-speaking population

Method of interview

Computer-assisted personal interviews (CAPI)

Supplementary notes

The various labels for the generations refer to the birth years of the respondents. Classification differs depending on the source, the most widely used are presented in the statistic.

Generation Z: persons who were 12 to 25 years old at the time of the survey and born between 1996 and 2009.
Generation Y: persons who were 26 to 40 years old at the time of the survey and born between 1981 and 1995. This generation is often referred to as Millennials.
Generation X: persons who were 41 to 55 years old at the time of the survey and born between 1966 to 1980.

As the Verbrauchs- und Medienanalyse (Consumption and media analysis) includes data on the population aged 14 and older, the complete age span of Generation Z cannot be displayed.

Information on total sample:
2021: 23,299 respondents, projection to 70.54 million people

Information on target group "Generation Z (14 to 25 years)":
Projection to 9.91 million people

Information on target group "Generation Y (26 to 40 years)":
Projection to 15.82 million people

Information on target group "Generation X (41 to 55 years)":
Projection to16.93 million people

Further information on methodology available .

Citation formats

In 2021, nearly ** percent of Gen Z respondents stated that they often spent more money than they had planned to. The same was true for just over ** percent of Millennials (Gen Y), while only around ** percent of those aged between 41 and 55 years (Gen X) agreed that they frequently spent more than planned. The figures are based on a survey conducted in Germany.