Original survey question: "Which of the following factors influence your decision to not shop in-person for Black Friday this year? Select all that apply."
Citation formats
Why U.S. shoppers do not plan to go to physical stores on Black Friday 2020
According to a survey carried out in September 2020, the prospect of too many crowds was the leading reason why shoppers in the United States do not plan to go to physical stores on Black Friday in 2020. Health and safety concerns ranked in second place amongst top consumer worries.
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Drive Research. (September 22, 2020). Reasons why consumers do not plan to go to physical stores on Black Friday in the United States as of September 2020 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 31, 2026, from /statistics/1069615/us-consumers-reasons-for-not-going-to-physical-stores-on-black-friday/
Drive Research. "Reasons why consumers do not plan to go to physical stores on Black Friday in the United States as of September 2020." Chart. September 22, 2020. ÌÇÐÄÆƽâ°æ. Accessed July 31, 2026. /statistics/1069615/us-consumers-reasons-for-not-going-to-physical-stores-on-black-friday/
Drive Research. (2020). Reasons why consumers do not plan to go to physical stores on Black Friday in the United States as of September 2020. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 31, 2026. /statistics/1069615/us-consumers-reasons-for-not-going-to-physical-stores-on-black-friday/
Drive Research. "Reasons Why Consumers Do Not Plan to Go to Physical Stores on Black Friday in The United States as of September 2020." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 22 Sep 2020, /statistics/1069615/us-consumers-reasons-for-not-going-to-physical-stores-on-black-friday/
Drive Research, Reasons why consumers do not plan to go to physical stores on Black Friday in the United States as of September 2020 ÌÇÐÄÆƽâ°æ, /statistics/1069615/us-consumers-reasons-for-not-going-to-physical-stores-on-black-friday/ (last visited July 31, 2026)
Reasons why consumers do not plan to go to physical stores on Black Friday in the United States as of September 2020 [Graph], Drive Research, September 22, 2020. [Online]. Available: /statistics/1069615/us-consumers-reasons-for-not-going-to-physical-stores-on-black-friday/
