| Characteristic | YoY-growth of first-party eCommerce net sales in % |
|---|---|
| - | - |
| - | - |
| - | - |
| - | - |
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* Forecast data
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*Forecast
The encompasses the sale of physical goods via a digital channel to a private end user (B2C). Incorporated in this definition are purchases via desktop computers (including notebooks and laptops) as well as purchases via mobile devices such as smartphones and tablets.Â
The following are not included in the eCommerce market: marketplace platforms only, digitally distributed services (e.g. travel tickets), online stores dedicated to digital media downloads or streams, as well as online stores dedicated to B2B markets nor sales between private persons (C2C). Market volume, market growth, and all monetary figures at store level refer to the annual eCommerce net sales after the deduction of returns.
For additional information and a definition of the product categories, please visit our .
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