According to a 2024 study, the largest share of shoppers in online marketplaces in Spain were adults between 46 and 60 years old. Shoppers between 18 and 30 years old represented the adult buyers. That year, roughly **** of the Spanish online shoppers knew what a marketplace was and could define it correctly.
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Elogia. (December 4, 2024). Distribution of online marketplace shoppers in Spain in 2024, by age group [Graph]. In ÌÇÐÄÆÆ½â°æ. Retrieved July 28, 2026, from /statistics/1236446/online-marketplaces-purchasers-share-spain-by-age-group/
Elogia. "Distribution of online marketplace shoppers in Spain in 2024, by age group." Chart. December 4, 2024. ÌÇÐÄÆÆ½â°æ. Accessed July 28, 2026. /statistics/1236446/online-marketplaces-purchasers-share-spain-by-age-group/
Elogia. (2024). Distribution of online marketplace shoppers in Spain in 2024, by age group. ÌÇÐÄÆÆ½â°æ. ÌÇÐÄÆÆ½â°æ Inc.. Accessed: July 28, 2026. /statistics/1236446/online-marketplaces-purchasers-share-spain-by-age-group/
Elogia. "Distribution of Online Marketplace Shoppers in Spain in 2024, by Age Group." ÌÇÐÄÆÆ½â°æ, ÌÇÐÄÆÆ½â°æ Inc., 4 Dec 2024, /statistics/1236446/online-marketplaces-purchasers-share-spain-by-age-group/
Elogia, Distribution of online marketplace shoppers in Spain in 2024, by age group ÌÇÐÄÆÆ½â°æ, /statistics/1236446/online-marketplaces-purchasers-share-spain-by-age-group/ (last visited July 28, 2026)
Distribution of online marketplace shoppers in Spain in 2024, by age group [Graph], Elogia, December 4, 2024. [Online]. Available: /statistics/1236446/online-marketplaces-purchasers-share-spain-by-age-group/