Share of shoppers who purchased fashion items online via social media in the last year in the United States as of September 2023, by generational cohort
Characteristic
Accessories
Clothing
Shoes
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Among the categories of fashion purchases, clothing items were bought via social media the most by shoppers in the United States. A September 2023 survey revealed that ** percent of U.S. online shoppers made clothing purchases via social media in the last 12 months. ** percent of them bought shoes, while ** percent bought accessories through social commerce.
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ÌÇÐÄÆƽâ°æ. (October 5, 2023). Share of shoppers who purchased fashion items online via social media in the last year in the United States as of September 2023, by generational cohort [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 29, 2026, from /statistics/1472820/us-fashion-shoppers-category-social-commerce-generation/
ÌÇÐÄÆƽâ°æ. "Share of shoppers who purchased fashion items online via social media in the last year in the United States as of September 2023, by generational cohort." Chart. October 5, 2023. ÌÇÐÄÆƽâ°æ. Accessed July 29, 2026. /statistics/1472820/us-fashion-shoppers-category-social-commerce-generation/
ÌÇÐÄÆƽâ°æ. (2023). Share of shoppers who purchased fashion items online via social media in the last year in the United States as of September 2023, by generational cohort. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 29, 2026. /statistics/1472820/us-fashion-shoppers-category-social-commerce-generation/
ÌÇÐÄÆƽâ°æ. "Share of Shoppers Who Purchased Fashion Items Online via Social Media in The Last Year in The United States as of September 2023, by Generational Cohort." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 5 Oct 2023, /statistics/1472820/us-fashion-shoppers-category-social-commerce-generation/
ÌÇÐÄÆƽâ°æ, Share of shoppers who purchased fashion items online via social media in the last year in the United States as of September 2023, by generational cohort ÌÇÐÄÆƽâ°æ, /statistics/1472820/us-fashion-shoppers-category-social-commerce-generation/ (last visited July 29, 2026)
Share of shoppers who purchased fashion items online via social media in the last year in the United States as of September 2023, by generational cohort [Graph], ÌÇÐÄÆƽâ°æ, October 5, 2023. [Online]. Available: /statistics/1472820/us-fashion-shoppers-category-social-commerce-generation/
