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Change in digital retail media advertising spending on selected ad types worldwide in 1st quarter 2022

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Source

Release date

May 2022

Region

Worldwide

Survey time period

Q1 2022

Special properties

based on data measured on the Skai platform; broader industry metrics may vary

Supplementary notes

Information about the methodology can be found on page 19 of the source report.

Citation formats

Digital retail media ad spend growth 2022, by ad type

Published by ÌÇÐÄÆƽâ°æ Research Department, Jul 12, 2022
In the realm of digital advertising, ads in retail media are ads appearing in online stores and online marketplaces. In the first quarter of 2022, digital retail media spending on sponsored product ads was 49 percent higher than in the first quarter of 2021. In total, digital retail media ad spending increased ** percent in the same period.
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Topics

Digital retail media advertising worldwideMercado LibreAmazon advertising in the U.S.Digital retail media advertising in the United StatesAlibaba Group
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