based on data measured on the Skai platform; broader industry metrics may vary
Supplementary notes
The source provides the following information on methodology: "Analysis is drawn from a population of approximately $7B in advertising spend, comprising over 3,000 advertiser and agency accounts across 40 vertical industries and over 150 countries running on the Skai platform on Google, Microsoft, Baidu, Yandex, Yahoo! Japan, Verizon Media, Amazon, Walmart, Instacart, Criteo, Apple Search Ads, Pinterest, Snapchat, Facebook, Instagram and the Facebook Audience Network."
Regarding the global cost-per-click (CPC) of search advertising, it was found that the CPC in the second quarter of 2024 was at **** U.S. dollars, compared to **** U.S. dollars in the second quarter of 2023.
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Skai. (October 20, 2024). Search advertising cost-per-click (CPC) worldwide from 1st quarter 2017 to 2nd quarter 2024 (in U.S. dollars) [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 14, 2026, from /statistics/873639/search-advertising-cpc/
Skai. "Search advertising cost-per-click (CPC) worldwide from 1st quarter 2017 to 2nd quarter 2024 (in U.S. dollars)." Chart. October 20, 2024. ÌÇÐÄÆƽâ°æ. Accessed July 14, 2026. /statistics/873639/search-advertising-cpc/
Skai. (2024). Search advertising cost-per-click (CPC) worldwide from 1st quarter 2017 to 2nd quarter 2024 (in U.S. dollars). ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 14, 2026. /statistics/873639/search-advertising-cpc/
Skai. "Search Advertising Cost-per-click (Cpc) Worldwide from 1st Quarter 2017 to 2nd Quarter 2024 (in U.S. Dollars)." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 20 Oct 2024, /statistics/873639/search-advertising-cpc/
Skai, Search advertising cost-per-click (CPC) worldwide from 1st quarter 2017 to 2nd quarter 2024 (in U.S. dollars) ÌÇÐÄÆƽâ°æ, /statistics/873639/search-advertising-cpc/ (last visited July 14, 2026)
Search advertising cost-per-click (CPC) worldwide from 1st quarter 2017 to 2nd quarter 2024 (in U.S. dollars) [Graph], Skai, October 20, 2024. [Online]. Available: /statistics/873639/search-advertising-cpc/
