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National primetime TV upfront ad sales in the United States from 2022/23 to 2025/26 season, by segment (in billion U.S. dollars)

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Source

Release date

August 2025

Region

United States

Survey time period

2022 to 2026

Special properties

estimates

Supplementary notes

Numbers have been rounded

Citation formats

National primetime TV upfront ad sales in the U.S. 2022-2026

Published by ÌÇÐÄÆƽâ°æ Research Department, May 8, 2026

According to the estimates of the upfront TV advertising spending in the United States, in the 2025/26 broadcast season, primetime TV upfront sales were projected to reach a value of about ** million U.S. dollars. Most of it was projected to come from streaming.

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Statistics on " TV advertising in the United States "

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Other statistics that may interest you TV advertising in the United States

Overview

6

Online and connected TV

7

Free ad-supported streaming TV (FAST)

5

Leading advertisers

5

Consumer attitudes

8

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Topics

Television advertising in the U.S.Advertising in the United StatesAdvertising in North AmericaTelevision in the United StatesAdvertising consumption and perception in the U.S.
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