Video ad types adults believed had the most influence on what they bought, where they ate and shopped, or the movies and TV shows they watched in the United States as of January 2023
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Share of respondents
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The source does not specify the survey type.
This source phrased the question as follows: "Which one of the following types of video ads do you believe has the most influence on what you buy, where you eat and shop, or the movies / TV shows you watch?"
Citation formats
Video ad types with the most influence on buying decision process in the U.S. 2023
During an early 2023 survey among adults in the United States, over **** (** percent) of respondents said ads on TV were the type of commercial with the most influence on what they bought, where they ate and shopped, or the movies and TV shows they watched. That category included ad-supported streaming services. Social media video ads and ads on free video websites followed, mentioned by ** and ** percent of respondents, respectively.
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CivicScience. (February 1, 2023). Video ad types adults believed had the most influence on what they bought, where they ate and shopped, or the movies and TV shows they watched in the United States as of January 2023 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 24, 2026, from /statistics/1374708/most-influential-video-advertising-types-adults-united-states/
CivicScience. "Video ad types adults believed had the most influence on what they bought, where they ate and shopped, or the movies and TV shows they watched in the United States as of January 2023." Chart. February 1, 2023. ÌÇÐÄÆƽâ°æ. Accessed July 24, 2026. /statistics/1374708/most-influential-video-advertising-types-adults-united-states/
CivicScience. (2023). Video ad types adults believed had the most influence on what they bought, where they ate and shopped, or the movies and TV shows they watched in the United States as of January 2023. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 24, 2026. /statistics/1374708/most-influential-video-advertising-types-adults-united-states/
CivicScience. "Video Ad Types Adults Believed Had The Most Influence on What They Bought, Where They Ate and Shopped, or The Movies and Tv Shows They Watched in The United States as of January 2023." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 1 Feb 2023, /statistics/1374708/most-influential-video-advertising-types-adults-united-states/
CivicScience, Video ad types adults believed had the most influence on what they bought, where they ate and shopped, or the movies and TV shows they watched in the United States as of January 2023 ÌÇÐÄÆƽâ°æ, /statistics/1374708/most-influential-video-advertising-types-adults-united-states/ (last visited July 24, 2026)
Video ad types adults believed had the most influence on what they bought, where they ate and shopped, or the movies and TV shows they watched in the United States as of January 2023 [Graph], CivicScience, February 1, 2023. [Online]. Available: /statistics/1374708/most-influential-video-advertising-types-adults-united-states/
