Leading key performance indicators (KPIs) for content-led ad campaigns according to marketing decision makers worldwide as of February 2022, by stakeholder type
KPI
Advertisers
Agencies
Media owners
Other (consultancy)
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During a 2022 survey carried out among marketing decision-makers worldwide, ** percent of responding advertisers said that time spent with content was the main key performance indicator (KPI) for the most recent content-led ad campaign they worked on; a shift in brand perceptions was named by an equal percentage of responding advertisers.
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WMG (@WorldMediaGroup). (March 9, 2022). Leading key performance indicators (KPIs) for content-led ad campaigns according to marketing decision makers worldwide as of February 2022, by stakeholder type [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 16, 2026, from /statistics/1304822/kpis-content-led-campaigns/
WMG (@WorldMediaGroup). "Leading key performance indicators (KPIs) for content-led ad campaigns according to marketing decision makers worldwide as of February 2022, by stakeholder type." Chart. March 9, 2022. ÌÇÐÄÆƽâ°æ. Accessed July 16, 2026. /statistics/1304822/kpis-content-led-campaigns/
WMG (@WorldMediaGroup). (2022). Leading key performance indicators (KPIs) for content-led ad campaigns according to marketing decision makers worldwide as of February 2022, by stakeholder type. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 16, 2026. /statistics/1304822/kpis-content-led-campaigns/
WMG (@WorldMediaGroup). "Leading Key Performance Indicators (Kpis) for Content-led Ad Campaigns According to Marketing Decision Makers Worldwide as of February 2022, by Stakeholder Type." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 9 Mar 2022, /statistics/1304822/kpis-content-led-campaigns/
WMG (@WorldMediaGroup), Leading key performance indicators (KPIs) for content-led ad campaigns according to marketing decision makers worldwide as of February 2022, by stakeholder type ÌÇÐÄÆƽâ°æ, /statistics/1304822/kpis-content-led-campaigns/ (last visited July 16, 2026)
Leading key performance indicators (KPIs) for content-led ad campaigns according to marketing decision makers worldwide as of February 2022, by stakeholder type [Graph], WMG (@WorldMediaGroup), March 9, 2022. [Online]. Available: /statistics/1304822/kpis-content-led-campaigns/
