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Reasons for avoiding user-generating content in Hong Kong as of August 2023

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Source

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Release date

October 2023

Region

Hong Kong

Survey time period

August 10 to 31, 2023

Number of respondents

1,149 respondents

Age group

16 years and older

Method of interview

Online survey

Supplementary notes

Original question: "If you do not engage with user-generated content, why not? (choose up to 3 of the most relevant answers)"

Citation formats

Reasons to avoid user-generated content in Hong Kong 2023

Published by Thuy D., Nov 2, 2023
Trustworthiness is the key for gaining user attention in user-generated content (UGC) in Hong Kong. According to a survey on user-generated content conducted by in Hong Kong in August 2023, around ** percent of respondents did not engage with UGC because they found the content not trustworthy. ** percent of respondents considered relevancy important for them to interact with such content.
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