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Engagement rates of TikTok influencers in France in 2023, by number of followers

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Source

Release date

March 2024

Region

France

Survey time period

2023

Supplementary notes

The source defines an influencer as an account with more than 1,000 followers.
Engagement rate (ER) on TikTok is calculated as the total number of likes, comments, and shares divided by the total number 
of views and multiplied by 100 percent.

Citation formats

Engagement rate among TikTok influencers in France 2023, by profile size

Published by ÌÇÐÄÆƽâ°æ Research Department, Mar 13, 2024
TikTok nano-influencers had the highest engagement rate (ER) compared to other TikTok profiles in France in 2023. Mega-influencers with over * followers had an ER of **** percent, while macro-influencers with ** to * subscribers followed with *** percent.
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Statistics on " Influencer marketing in France "

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Overview

7

Audience

8

Popular influencers

3

Influencer insights

3

Consumer insights

7

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Topics

Influencer marketing in FranceSocial media advertising and marketing worldwideSocial media usage in Western EuropeDigital advertising in France
Access all statistics starting from $2,388 USD yearly *

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interests

Starter Account

For single users
$199 USD
per month, billed annually 1
Buy now
  • Free Statistics
  • Premium Statistics

  • The statistic on this page is a Premium Statistic and is included in this account.

Professional Account

For teams of up to 99 users
Talk to sales for pricing
Contact us
  • Free + Premium Statistics
  • Reports
  • Market ÌÇÐÄÆƽâ°æ

1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

Compare accounts
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