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Reasons for engaging with user-generated content in China as of August 2023

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Source

In cooperation with
Release date

October 2023

Region

China

Survey time period

August 10 to 31, 2023

Number of respondents

8,758 respondents

Age group

16 years and older

Method of interview

Online survey

Supplementary notes

Original question: "What are your reasons for engaging with user-generated content? (choose up to three of the most relevant answers)"

Citation formats

Reasons to interact with user-generated content in China 2023

Published by Thuy D., Nov 2, 2023
User-generated content (UGC) can impact consumers in various ways. According to a survey conducted by in China in August 2023, around of respondents stated that they used UGC mostly to identify trending products. Following this were answers saying that the content improves confidence in making purchases and that it is more interesting than the content created by brands.
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