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Changes in the communications content creation process during the coronavirus (COVID-19) pandemic in the United States according to industry professionals as of September 2020

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Sources

Release date

November 2020

Region

United States

Survey time period

August 12 to September 14, 2020

Number of respondents

314 respondents

Special properties

among senior level communication and marketing professionals (agency and in-house)

Method of interview

Online survey

Supplementary notes

Original question: "Which of the following best captures the biggest change to your content creation process since the start of COVID-19?"

Citation formats

Changes in the communications content creation during the coronavirus U.S. 2020

Published by ÌÇÐÄÆƽâ°æ Research Department, Jan 15, 2021
During a 2020 survey carried out among senior level communications and marketing professionals in the United States, **** percent of respondents stated they had adapted the tone of their content during the coronavirus (COVID-19) pandemic; **** percent reported increasing engagement with their audience.
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