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Most effective uses of content-led advertising according to marketing decision makers worldwide as of February 2022, by stakeholder type

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Sources

Release date

April 2022

Region

Worldwide

Survey time period

January 5 to February 9, 2022

Number of respondents

262 respondents

Special properties

among marketing decision makers

Supplementary notes

Original question: "What is a content-led approach best for?"

Citation formats

Leading uses of content-led advertising worldwide 2022

Published by ÌÇÐÄÆƽâ°æ Research Department, Apr 28, 2022
During a 2022 survey carried out among marketing decision-makers worldwide, responding advertisers named brand engagement the most effective use of content-led advertising. According to media owners, the most effective use of this type of ad activity was thought leadership, whereas agency respondents thought it was changing perception.
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Topics

Advertising consumption and perception in the U.S.Advertising in the United StatesAdvertising worldwideAdvertising in CanadaLuxury advertising and marketing
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