* A total of 17,218 consumers participated to the survey in the following countries: the U.S., UK, Australia, Germany, Austria, the Netherlands, Belgium, France, Sweden, Norway, and Finland.
The sample sizes are nationally representative, naturally including both Klarna users and non-Klarna users.
Citation formats
Online and in-store clothing and shoe shoppers in France 2023, by gender
In the first quarter of 2023, around ** percent of surveyed French female consumers made clothing or shoe purchases through online platforms, whereas slightly over half of the male respondents did so. Male shoppers predominantly favored physical stores, with ** percent of male-identified respondents reporting in-person shopping.
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Klarna. (June 20, 2023). Share of shoppers buying clothing and shoes online and in physical stores in France in 1st quarter 2023, by gender [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 05, 2026, from /statistics/1394239/online-fashion-shoppers-by-gender-france/
Klarna. "Share of shoppers buying clothing and shoes online and in physical stores in France in 1st quarter 2023, by gender." Chart. June 20, 2023. ÌÇÐÄÆƽâ°æ. Accessed August 05, 2026. /statistics/1394239/online-fashion-shoppers-by-gender-france/
Klarna. (2023). Share of shoppers buying clothing and shoes online and in physical stores in France in 1st quarter 2023, by gender. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 05, 2026. /statistics/1394239/online-fashion-shoppers-by-gender-france/
Klarna. "Share of Shoppers Buying Clothing and Shoes Online and in Physical Stores in France in 1st Quarter 2023, by Gender." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 20 Jun 2023, /statistics/1394239/online-fashion-shoppers-by-gender-france/
Klarna, Share of shoppers buying clothing and shoes online and in physical stores in France in 1st quarter 2023, by gender ÌÇÐÄÆƽâ°æ, /statistics/1394239/online-fashion-shoppers-by-gender-france/ (last visited August 05, 2026)
Share of shoppers buying clothing and shoes online and in physical stores in France in 1st quarter 2023, by gender [Graph], Klarna, June 20, 2023. [Online]. Available: /statistics/1394239/online-fashion-shoppers-by-gender-france/
