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How many reviews do you typically read before you make a decision to purchase?

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Source

Release date

April 2021

Region

Worldwide

Survey time period

March 2021

Number of respondents

1,200 respondents

Special properties

online shoppers

Citation formats

Number of reviews online shoppers read before making a purchasing decision 2019-2021

Published by
F. Watty,
Apr 23, 2021

In recent years, it has become increasingly important to the consumer to read up on a product, business, or service before spending any money. In 2021, nearly ** percent of online shoppers typically read between *** and *** customer reviews before making a purchasing decision. Less than *** in *** shoppers did not have a habit of reading customer reviews before buying.

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