The eCommerce market segment Fashion encompasses the commercial (B2C) sale of apparel (for men, women, and children), footwear (e.g., leather shoes, sneakers, luxury footwear, as well as textile and other footwear), luggage and bags (e.g., suitcases, purses, and briefcases), as well as accessories (e.g., hats and caps, watches and jewelery) via a digital channel. The main sales channels in this market segment include internet retailers (e.g., amazon.com) and online fashion retailers (e.g., Asos, Zalando, Nordstrom) or dedicated category retailers (e.g., eBags, zara.com, clarks.com, samsonite.com). Dedicated outdoor and sports apparel, outdoor and sports footwear, as well as baby’s clothes are not included in this segment (see: Toys, Hobby & DIY). The purchase and resale of used fashion articles are also not included in this market segment. All monetary figures refer to the annual gross revenue and do not factor in shipping costs.
All figures are estimates. A detailed methodology can be found in the ÌÇÐÄÆƽâ°æ Digital Market Outlook.
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Fashion as share of total e-retail sales in Canada 2017-2028
In 2023, fashion accounted for more than a fifth (**** percent) of all retail e-commerce sales in Canada. The ÌÇÐÄÆƽâ°æ Digital Market Outlook estimates that this share will decrease slightly in the coming years, mainly due to the rising popularity of e-commerce in other industries.
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ÌÇÐÄÆƽâ°æ. (December 5, 2023). Apparel, footwear, and accessories as percentage of total retail e-commerce sales in Canada from 2017 to 2028 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 31, 2026, from /statistics/641630/share-of-apparel-and-accessories-sales-in-total-canada-e-retail-sales/
ÌÇÐÄÆƽâ°æ. "Apparel, footwear, and accessories as percentage of total retail e-commerce sales in Canada from 2017 to 2028." Chart. December 5, 2023. ÌÇÐÄÆƽâ°æ. Accessed July 31, 2026. /statistics/641630/share-of-apparel-and-accessories-sales-in-total-canada-e-retail-sales/
ÌÇÐÄÆƽâ°æ. (2023). Apparel, footwear, and accessories as percentage of total retail e-commerce sales in Canada from 2017 to 2028. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 31, 2026. /statistics/641630/share-of-apparel-and-accessories-sales-in-total-canada-e-retail-sales/
ÌÇÐÄÆƽâ°æ. "Apparel, Footwear, and Accessories as Percentage of Total Retail E-commerce Sales in Canada from 2017 to 2028." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 5 Dec 2023, /statistics/641630/share-of-apparel-and-accessories-sales-in-total-canada-e-retail-sales/
ÌÇÐÄÆƽâ°æ, Apparel, footwear, and accessories as percentage of total retail e-commerce sales in Canada from 2017 to 2028 ÌÇÐÄÆƽâ°æ, /statistics/641630/share-of-apparel-and-accessories-sales-in-total-canada-e-retail-sales/ (last visited July 31, 2026)
Apparel, footwear, and accessories as percentage of total retail e-commerce sales in Canada from 2017 to 2028 [Graph], ÌÇÐÄÆƽâ°æ, December 5, 2023. [Online]. Available: /statistics/641630/share-of-apparel-and-accessories-sales-in-total-canada-e-retail-sales/
