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Average basket size of Zalando from 1st quarter 2017 to 4th quarter 2025 (in euros)

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Source

Release date

March 2026

Region

Europe

Survey time period

Q1 2017 to Q4 2025

Supplementary notes

Figures are based on last twelve months (LTM) basis. Up until Q1 2019, the source defined average basket size as "GMV (gross merchandise volume) divided by number of orders."
Data for previous quarters were taken from previous reports published by Zalando.

Citation formats

Zalando: quarterly average basket size 2017-2025

Published by ÌÇÐÄÆƽâ°æ Research Department, Apr 15, 2026

Over the period of time since the first quarter of 2017, the average basket size of the Berlin-based online fashion retailer Zalando has shrunk, going from ** euros to **** euros as of the fourth quarter of 2025. Zalando reached ** million active shoppers in the last quarter of 2025, its highest active customer count ever.

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Topics

ZalandoFashion e-commerce in FranceE-commerce in GermanyASOSFashion e-commerce in the United Kingdom
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