Respondents were adults who shop online at least once a year. Of those surveyed, 137 were from Australia, 455 from Europe, 519 from the U.K. and 516 from the U.S.
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Common ways online shoppers worldwide research unfamiliar digital retailers 2019
According to a July 2019 survey among global digital shoppers, **** percent of respondents said that they read customer reviews prior to purchasing from an unfamiliar digital retailer. During the survey period, it was also found that **** percent of respondents compared prices across multiple sellers before making a purchase.
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eMarketer. (September 4, 2019). Most common ways for online shoppers worldwide to research an unfamiliar digital retailer before making a purchase as of June 2019 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 31, 2026, from /statistics/1047962/how-online-shoppers-worldwide-research-unfamiliar-retailers/
eMarketer. "Most common ways for online shoppers worldwide to research an unfamiliar digital retailer before making a purchase as of June 2019." Chart. September 4, 2019. ÌÇÐÄÆƽâ°æ. Accessed July 31, 2026. /statistics/1047962/how-online-shoppers-worldwide-research-unfamiliar-retailers/
eMarketer. (2019). Most common ways for online shoppers worldwide to research an unfamiliar digital retailer before making a purchase as of June 2019. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 31, 2026. /statistics/1047962/how-online-shoppers-worldwide-research-unfamiliar-retailers/
eMarketer. "Most Common Ways for Online Shoppers Worldwide to Research An Unfamiliar Digital Retailer before Making a Purchase as of June 2019." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 4 Sep 2019, /statistics/1047962/how-online-shoppers-worldwide-research-unfamiliar-retailers/
eMarketer, Most common ways for online shoppers worldwide to research an unfamiliar digital retailer before making a purchase as of June 2019 ÌÇÐÄÆƽâ°æ, /statistics/1047962/how-online-shoppers-worldwide-research-unfamiliar-retailers/ (last visited July 31, 2026)
Most common ways for online shoppers worldwide to research an unfamiliar digital retailer before making a purchase as of June 2019 [Graph], eMarketer, September 4, 2019. [Online]. Available: /statistics/1047962/how-online-shoppers-worldwide-research-unfamiliar-retailers/
