Source defines virtual influencer as "a digital character that was created using computer graphics. This character is designed to simulate human qualities and a unique personality, including realistic biases and quirks. It's a fictional person that resembles a human persona and is able to affect people's decisions."
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Consumers who follow at least one virtual influencer in the U.S. 2022
During a survey carried out among consumers in the United States in March 2022, 58 percent of respondents said they followed at least one virtual influencer, while 42 percent of respondents said they did not do so.
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The Influencer Marketing Factory. (March 29, 2022). Share of consumers who follow at least one virtual influencer in the United States as of March 2022 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 24, 2026, from /statistics/1303983/consumers-follow-virtual-influencers-us/
The Influencer Marketing Factory. "Share of consumers who follow at least one virtual influencer in the United States as of March 2022." Chart. March 29, 2022. ÌÇÐÄÆƽâ°æ. Accessed July 24, 2026. /statistics/1303983/consumers-follow-virtual-influencers-us/
The Influencer Marketing Factory. (2022). Share of consumers who follow at least one virtual influencer in the United States as of March 2022. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 24, 2026. /statistics/1303983/consumers-follow-virtual-influencers-us/
The Influencer Marketing Factory. "Share of Consumers Who Follow at Least One Virtual Influencer in The United States as of March 2022." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 29 Mar 2022, /statistics/1303983/consumers-follow-virtual-influencers-us/
The Influencer Marketing Factory, Share of consumers who follow at least one virtual influencer in the United States as of March 2022 ÌÇÐÄÆƽâ°æ, /statistics/1303983/consumers-follow-virtual-influencers-us/ (last visited July 24, 2026)
Share of consumers who follow at least one virtual influencer in the United States as of March 2022 [Graph], The Influencer Marketing Factory, March 29, 2022. [Online]. Available: /statistics/1303983/consumers-follow-virtual-influencers-us/
