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Consumer perception on limitations of virtual idols as of March 2023

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Source

Release date

March 2023

Region

China

Survey time period

March 2023

Number of respondents

1,654 respondents

Method of interview

Online survey

Citation formats

Existing obstacles with virtual idols in China 2023

Published by Thuy D., Apr 21, 2023
According to a Chinese survey about virtual idols conducted in March 2023, over half of Chinese internet users shared the opinion that most of the virtual pop stars were quite limited in social interaction and emotion expression. The same survey discovered that marketing and advertisements of digital avatars had a positive impact among respondents.
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Topics

Virtual humans in ChinaSocial media in ChinaInternet usage in ChinaInfluencer/KOL marketing in ChinaAdvertising in China
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