Source defines virtual influencer as "a digital character that was created using computer graphics. This character is designed to simulate human qualities and a unique personality, including realistic biases and quirks. It's a fictional person that resembles a human persona and is able to affect people's decisions."
Citation formats
Consumers who bought a product promoted by virtual influencers U.S. 2022, by age
During a survey carried out among consumers in the United States in March 2022, 45 percent of respondents aged between 35 and 44 said they had bought a product or service promoted by a virtual influencer. An increase in consumer age was correlated by a drop in those buying a product or service promoted by virtual influencers, with only 18 percent of consumers aged 55 and older saying they had done that.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how ÌÇÐÄÆƽâ°æ can support your business.
The Influencer Marketing Factory. (March 29, 2022). Share of consumers who bought a product or service promoted by a virtual influencer in the United States as of March 2022, by age group [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 28, 2026, from /statistics/1304092/consumers-bought-product-promoted-virtual-influencers-age-group-us/
The Influencer Marketing Factory. "Share of consumers who bought a product or service promoted by a virtual influencer in the United States as of March 2022, by age group ." Chart. March 29, 2022. ÌÇÐÄÆƽâ°æ. Accessed July 28, 2026. /statistics/1304092/consumers-bought-product-promoted-virtual-influencers-age-group-us/
The Influencer Marketing Factory. (2022). Share of consumers who bought a product or service promoted by a virtual influencer in the United States as of March 2022, by age group . ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 28, 2026. /statistics/1304092/consumers-bought-product-promoted-virtual-influencers-age-group-us/
The Influencer Marketing Factory. "Share of Consumers Who Bought a Product or Service Promoted by a Virtual Influencer in The United States as of March 2022, by Age Group ." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 29 Mar 2022, /statistics/1304092/consumers-bought-product-promoted-virtual-influencers-age-group-us/
The Influencer Marketing Factory, Share of consumers who bought a product or service promoted by a virtual influencer in the United States as of March 2022, by age group ÌÇÐÄÆƽâ°æ, /statistics/1304092/consumers-bought-product-promoted-virtual-influencers-age-group-us/ (last visited July 28, 2026)
Share of consumers who bought a product or service promoted by a virtual influencer in the United States as of March 2022, by age group [Graph], The Influencer Marketing Factory, March 29, 2022. [Online]. Available: /statistics/1304092/consumers-bought-product-promoted-virtual-influencers-age-group-us/
