A 2023 online survey discovered that over half of the respondents who were passionate about virtual idols lived in first-tier and new first-tier cities. Short video platforms and social media sites were the initial channels where these digital performers reach to Chinese internet users.
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iiMedia Research. (March 30, 2023). Share of respondents following digital idols in China as of March 2023, by city tier [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 23, 2026, from /statistics/1376891/china-virtual-idol-enthusiasts-geographical-distribution/
iiMedia Research. "Share of respondents following digital idols in China as of March 2023, by city tier." Chart. March 30, 2023. ÌÇÐÄÆƽâ°æ. Accessed July 23, 2026. /statistics/1376891/china-virtual-idol-enthusiasts-geographical-distribution/
iiMedia Research. (2023). Share of respondents following digital idols in China as of March 2023, by city tier. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 23, 2026. /statistics/1376891/china-virtual-idol-enthusiasts-geographical-distribution/
iiMedia Research. "Share of Respondents following Digital Idols in China as of March 2023, by City Tier." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 30 Mar 2023, /statistics/1376891/china-virtual-idol-enthusiasts-geographical-distribution/
iiMedia Research, Share of respondents following digital idols in China as of March 2023, by city tier ÌÇÐÄÆƽâ°æ, /statistics/1376891/china-virtual-idol-enthusiasts-geographical-distribution/ (last visited July 23, 2026)
Share of respondents following digital idols in China as of March 2023, by city tier [Graph], iiMedia Research, March 30, 2023. [Online]. Available: /statistics/1376891/china-virtual-idol-enthusiasts-geographical-distribution/
