Cost per click (CPC) (also called pay per click) is an internet advertising model used to direct traffic to websites, where advertisers pay the publisher (typically a website owner) when the ad is clicked.
Among the countries presented in the data set, the United States had the highest cost-per-click (CPC) for Facebook ads as of February 2025, with **** U.S. dollars. The lowest value belonged to India, with ** U.S. cents.
Facebook CPC
CPCs vary depending on the advertising campaign’s objective. If the aim is as simple as gaining post engagement, then CPCs are the least expensive. However, the more complex the objective, the higher the cost-per-click gets. The most expensive is app installs, which means that advertisers need to pay *** U.S. dollars per click that leads to customers installing apps, compared to **** U.S. dollars for post engagement. Brand awareness, page likes, reach and conversions are in the middle of the spectrum.
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Business of Apps. (February 27, 2025). Cost-per-click (CPC) of Facebook ads in selected countries worldwide as of February 2025 (in U.S. dollars) [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 20, 2026, from /statistics/279946/cost-per-click-on-facebook-in-selected-countries/
Business of Apps. "Cost-per-click (CPC) of Facebook ads in selected countries worldwide as of February 2025 (in U.S. dollars)." Chart. February 27, 2025. ÌÇÐÄÆƽâ°æ. Accessed July 20, 2026. /statistics/279946/cost-per-click-on-facebook-in-selected-countries/
Business of Apps. (2025). Cost-per-click (CPC) of Facebook ads in selected countries worldwide as of February 2025 (in U.S. dollars). ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 20, 2026. /statistics/279946/cost-per-click-on-facebook-in-selected-countries/
Business of Apps. "Cost-per-click (Cpc) of Facebook Ads in Selected Countries Worldwide as of February 2025 (in U.S. Dollars)." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 27 Feb 2025, /statistics/279946/cost-per-click-on-facebook-in-selected-countries/
Business of Apps, Cost-per-click (CPC) of Facebook ads in selected countries worldwide as of February 2025 (in U.S. dollars) ÌÇÐÄÆƽâ°æ, /statistics/279946/cost-per-click-on-facebook-in-selected-countries/ (last visited July 20, 2026)
Cost-per-click (CPC) of Facebook ads in selected countries worldwide as of February 2025 (in U.S. dollars) [Graph], Business of Apps, February 27, 2025. [Online]. Available: /statistics/279946/cost-per-click-on-facebook-in-selected-countries/
