Women aged 18 to 24 years old made up **** percent of the advertising audience of Facebook, Instagram, and Messenger in Japan as of January 2024. Women accounted for a larger share than men among age groups below the age of **, while men made up a slightly bigger share among users aged 65 years and above.
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DataReportal, & We Are Social, & Meltwater. (February 21, 2024). Advertising audience share of Facebook, Instagram, and Messenger in Japan as of January 2024, by age group and gender [Graph]. In ÌÇÐÄÆÆ½â°æ. Retrieved August 01, 2026, from /statistics/1135702/japan-share-of-meta-advertising-audience-by-age-group-and-gender/
DataReportal, und We Are Social, und Meltwater. "Advertising audience share of Facebook, Instagram, and Messenger in Japan as of January 2024, by age group and gender." Chart. February 21, 2024. ÌÇÐÄÆÆ½â°æ. Accessed August 01, 2026. /statistics/1135702/japan-share-of-meta-advertising-audience-by-age-group-and-gender/
DataReportal, We Are Social, Meltwater. (2024). Advertising audience share of Facebook, Instagram, and Messenger in Japan as of January 2024, by age group and gender. ÌÇÐÄÆÆ½â°æ. ÌÇÐÄÆÆ½â°æ Inc.. Accessed: August 01, 2026. /statistics/1135702/japan-share-of-meta-advertising-audience-by-age-group-and-gender/
DataReportal, and We Are Social, and Meltwater. "Advertising Audience Share of Facebook, Instagram, and Messenger in Japan as of January 2024, by Age Group and Gender." ÌÇÐÄÆÆ½â°æ, ÌÇÐÄÆÆ½â°æ Inc., 21 Feb 2024, /statistics/1135702/japan-share-of-meta-advertising-audience-by-age-group-and-gender/
DataReportal & We Are Social & Meltwater, Advertising audience share of Facebook, Instagram, and Messenger in Japan as of January 2024, by age group and gender ÌÇÐÄÆÆ½â°æ, /statistics/1135702/japan-share-of-meta-advertising-audience-by-age-group-and-gender/ (last visited August 01, 2026)
Advertising audience share of Facebook, Instagram, and Messenger in Japan as of January 2024, by age group and gender [Graph], DataReportal, & We Are Social, & Meltwater, February 21, 2024. [Online]. Available: /statistics/1135702/japan-share-of-meta-advertising-audience-by-age-group-and-gender/