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Quantity of content posted on Instagram by influencers across India in 2021 and 2022 (in millions)

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Source

Release date

December 2022

Region

India

Survey time period

2022

Citation formats

Annual number of Instagram influencer posts India 2021-2022

Published by Thuy D., Jan 16, 2023
The overall number of posts by Indian influencers on Instagram amounted to nearly *** million in 2022. This was a slight decrease from the previous year by *** million. Despite the reduction in content, influencers belonging to the nano and micro levels exhibited some of the highest levels of engagement on Instagram in 2022. The social media platform was a driver of influencer marketing in the country with an average engagement rate of nearly **** percent that year.
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